"GET A TASTE FOR SPORT"
Aldi, the 4th largest supermarket chain in the UK, in cooperation with Team GB & ParalympicsGB, launched a nationwide* campaign to get more children into sports this summer.
The concept is simple.
A customer spends more than £30 when shopping in Aldi and their children can try out a sport for free.
Initially there wew only a few judo clubs participating in this initiative.
But once the judo community found out and got together.
Almost 50 judo clubs signed up.
Before British Judo (the BJA) got so embarressed that they had to promote the initiative!
First by email and then on their website.
Before this, the GBJC website had promoted and shared the inititive, viewed about 850 times with 174 link clicks to the Alsi initiative website.
As of today, 14/8/2023,the amount of judo clubs listed on the Aldi map has gone from 9 to 119!
#GBJC
#MakingChangeHappen
It is free and once a judo club has signed up and been processed.
*Northern Ireland not included.
Check out the current judo clubs on the Aldi club finder
GBJC
#MakingChangeHappen
#StrongerTogether
In a unique example of community power.
The Aldi Sports Initiative has increased its number of judo clubs from 9 to almost 50 club in just a few days.
Before British Judo (the BJA) decided to promote the initiative that they already knew about!
How did this come about?
A member of the GBJC group shared the initiative details expressing his dissatisfaction that British Judo had not promoted this initiative. The judo community quickly pooled together, found resources and information and then the GBJC website hastily created a page with links and details.
The information was shared across social media platforms, among members of the community and judo clubs quickly started signing up to the initiative.
TIMELINE OF EVENTS:
- TeamGB and Aldi discuss for months about launching the initiative.
TeamGB is part of the British Olympic Association where the British Judo Chief Executive, Andrew Scoular, is a member of the board as a NGB representative. - 28th June, 10:30pm –
A member of the GBJC FaceBook group has a rant in the group about the BJA not promoting the Aldi initiative. - 28th, 29th & 30th June.
This group’s members rally round and find all the information & links for the initiative. -
30th & 31st June and forward
The GBJC website adds the initiative and shares it widely across judo social media platforms.
The judo community share the information and tag in others. - 22 days later – 10th July.
NEST Management promotes the initiative on their website.
NEST Management being the IT contractor supplying DOJO-2 to the BJA.
https://www.nestmanagement.co.uk/aldi-programme/
Find out what DOJO-2 was supposed to do:https://www.gb-judo-community.com/bja-dojo-2-9-1-2…/
……….24 days after Aldi, TeamGB and ParalympicGB launched the initiative!
- 12th July
British Judo announces the Aldi initiative on their website and FaceBook.
Making out as if it is due to their cooperation/initiative and only for BJA affiliate clubs.
(which is not true – the initiative is open to all judo clubs). https://www.britishjudo.org.uk/british-judo-clubs-can…/
89 judo clubs have been added to the Aldo club map!
A total of 98 judo clubs are listed today!
- The GBJC website has had about 800 views of the Aldi initiative.
- The links on the GBJC website to the Aldi Initiative information has had 174 clicks.
Initially, a BJA club support officer, Laurence Kenyon, did share the initiative on social media but shortly afterwards deleted his post.
WHY?
Most likely he was ordered to delete his post to avoid drawing attention to the failings of British Judo Management to promote this FREE initiative to grassroots judo clubs across the country.
Did The British Judo Chief Executive know about this initiative?
BJA CEO, Andrew Scoular, is on the BOA (British Olympic Association) board and considering that TeamGB is a cooperation partner with Aldi in this initiative AND part of the BOA.
It is highly unlikely that the British Judo CEO, Andrew Scoular, didn’t know about the initiative before it was launched.
Even if he hadn’t known, he would have been notified when the initiative was launched and promoted by the TeamGB & ParalympicGB partners.
JUNE 19 2023:
“Aldi and Team GB launch campaign to keep kids active over summer”
British Judo is NOT a small volunteer based operation but a multi-million pound Ltd company funded by members and the public.
It has over 40 paid employees, including:
4 x Marketing & Communication employees, headed by Lynn Madeley “Head of Partnerships”.
2 x Directors that are specialists in Marketing and Digital communications.
At the time of GBJC and the community pooling together and sharing this initiative.
Lynn Madeley and her department were at the time more focused on censoring British Judo Social Media of any mention of a public judo coach registry.
Lynn Madely has been contacted for a comment along with being informed of this initiative.
Public Judo Coach Registry – CENSORED!
You could ask the “BJA Minions” on social media why they have not promoted this initiative?
Martin Rivers, Chris Milward, Danny Harper, Nadia Minardi, Paul Ajala, etc.
But you will probably fall foul of their participation criteria that only “positive” posts and comments (about them and management) are acceptable in the groups they control!
Now British Judo management have finally shared this initiative, you can expect the minions to promote it and applaud their “great leaders”!
Where did this community powered initiative start?
Where did this community powered initiative start?
The GBJC FaceBook group
News – Info – Discussions – Fun
Independent & Uncensored!
#MakingChangeHappen
#StongerTogether
UPDATE - 13 July 2023
British Judo sent out an email to BJA clubs, 12th July 2023, about the Aldi initiative.
If you haven’t received it? Check your spam folder!
If there is nothing there?
Most likely the British Judo database contains incorrect details for your club!
It is only right to report honestly and fairly on issues such as this!
Though it should be noted that British Judo do not subscribe to these practises themselves since the email forgets to mention:
The initiative was launched 24 days prior to their email!
The British Judo Chief Executive, Andrew Scoular, should have known a long time ago due to his BOA board membership.
Lynn Madeley (BJA “Head of Partnerships”) was informed of the initiative last week.
Judge for yourself how honest and “judo ethical” British Judo are when communicating with their clubs and members?
British Judo email content, 12th July 2023:
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